The RRR Framework: Revenue, Reputation, Reskilling

The RRR Framework: Revenue, Reputation, Reskilling

A daily filter for purposeful action, in your own terms

These three R’s: Revenue, Reskilling, and Reputation, they’ve started to shape how I think about what matters every day.

They’re not just categories. They’re filters.

“Which of my tasks today builds revenue, reputation, or reskilling?” If it’s none of the three — reconsider its value.

Let’s break them down, in the way I think and feel about them. Not borrowed definitions. My take.

Revenue: It’s Not Your Salary

Revenue is not your income. Usually individuals work for a job, they get a salary, and that’s just one kind of income. But you’ve got to make revenue.

That’s different. That’s exciting. That’s a business mindset.

I’ve written a separate blog post about what revenue really means — and how every individual should or can generate personal revenue in the future. That’s a different discussion. But here’s the short of it:

You’ve got to make revenue. That’s super important.

Salary is not something we should be content with. The excitement, the fundamentals of making revenue versus earning salary — they’re completely different.

How much you’d be invested, how much you’d be excited, how much you’d be productive — it’s all tied to the fact that you created something of value that someone paid for.

So you have to think of a business activity. That means: you’ve got to make a sale.

Be it a product, be it a service — you’ve got to make a sale. And once you make a sale, that becomes your revenue.And for that, you have to think and explore.

So every day, you've got to have some action that builds towards you trying to either make a revenue or try to make a revenue.

Reskilling: Learn Before the Curve Bends

In your current job — and beyond — reskilling is constant.

Farmers reskilled into factories.Production workers became logistics experts.And even now — software engineers, data analysts, product managers — everyone is reskilling.

Reskilling is happening in rural areas, in urban areas, and even in the white-collar world.

So every day, you’ve got to invest a portion of your time in reskilling.

Especially in today’s context, where AI is dominating every space. It doesn’t matter which industry you’re in — the need to merge disciplines and become multidisciplinary is crucial.

It opens up new doors in your brain. New ideas. New angles.

And honestly? It might directly help you with the first point: generating revenue.

That can happen through the efforts you put into reskilling.

Choose what suits your lifestyle — the activities you do, the time slots you can dedicate.Whether you're on the go, on mobile, or with a dedicated desktop slot — choose your own way. There are plenty of platforms. I don’t have to list them.

But here’s one solid recommendation:

Target certifications.That’s your dopamine hit. That’s your finish line.

It adds to your credibility. It gives you something to post on LinkedIn. It gives you a goal to aim for.

Reputation: The Quiet Multiplier

Now this — this is a complex topic.

Reputation can be personal, or professional. It can be something you work toward, or something that builds automatically — based on your actions.

Let’s start with personal reputation.

You might not be consciously trying to build it. But it still builds.

Look at the great leaders of the world. Many didn’t crave personal reputation. It was the actions, the deeds for the public good that earned them their place.

But you can intentionally build it. And it doesn’t need to be world-shaking.

Your personal reputation might just be among your social circles.

Maybe it’s photography. Maybe it’s gardening. Maybe it’s video editing.Pick up a passion. Work toward it.

Even if you feel like you don’t have talent — that’s not the point.

It’s not a question of talent. It’s a question of doing something that differentiates you.

Learn guitar. Learn to draw.Differentiate yourself. Elevate your personality. Grow your confidence.

You can’t just stay the same year after year.There’s got to be improvement in your personal reputation.

People do charity. People build YouTube channels. Some post their wildlife photography. Others become fashion influencers. Whatever it is — personal reputation matters.

And for the average person in a regular 9-to-5 — factory worker, Uber driver, software engineer — this kind of reputation doesn’t automatically build itself.

But you can start.

Start a YouTube channel.Start an Instagram page.Start sharing what you’re learning.

Whether intentionally or accidentally — your actions build reputation.Choose them well.

Now, professional reputation.

This is more visible. It shows up at work, in career paths, and in the signals you send beyond your daily duties.

Many companies today want you to go beyond what's assigned.That’s where reputation-building happens.

And again — reskilling helps here.

You learn new disciplines. You approach problems differently. You find better ways to do the same job.That improves efficiency. It improves effectiveness.

It builds trust. And it sets you apart.

That’s how you build your professional reputation — not just by showing up, but by showing something new.

Every Day: Ask the RRR Question

This is how I now filter my actions:

• Is this helping me build Revenue?

• Is this helping me grow or show Reputation?

• Is this helping me Reskill?

If it doesn’t hit any of those three — I question it.

If it hits two — great.If it hits all three — that’s the zone. That’s the leverage.

Final Reflection

I’m not trying to glorify hustle here.I’m trying to bring clarity.

You don’t need to do 20 things. You need to do 3 things that actually build something.

So — before your day begins:

• What’s your one move for Revenue?

• What’s your one activity for Reskilling?

• What’s your one action for Reputation?

  
  

Do that. Repeat that. And over time, you'll not just grow — you'll become someone worth remembering.